SURF and sun may be at the heart of new surfwear label Vissla, but the Gold Coast-based arm of the brand is now looking to women to drive its next phase of growth.
The emerging surf-culture brand has made significant inroads into the competitive surfwear market, less than a year after being launched by former Billabong executives and senior staff.
Vissla, whose Australasian operations are headed by John Mossop, Brad Bricknell and Peter Casey, is now in close to 100 stores across Australia as the first spring collection hits the stores.
But according to Mossop, Vissla is generating an equally big buzz with its women’s range – called Amuse Society – as the group moves to fill a void in the market.
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